Case study · Filippo Berio
The Recipe with Theo Randall
A premium video podcast built around the stories behind food, created for Filippo Berio, the UK's number one olive oil brand.
01 · The challenge
More than a bottle on the shelf
Filippo Berio is the UK's number one olive oil brand, in a busy category. The brand wanted to deepen engagement with food-loving audiences beyond the moment of purchase, and to earn a place in the conversations they were already having about food.
That meant content people would seek out, watch and share.
02 · The white space
Real conversation, real stories
Our research into the food podcast landscape found a clear gap. Many shows were heavily formatted, leaving little room for real conversation, and relied on the same guests doing the rounds.
So we made Filippo Berio part of the show itself: a shared, familiar presence in the kitchen that gives guests a reason to open up and tell stories through food they've never told before.
03 · The show
Some of the biggest names in food, at one table
The Recipe is hosted by Theo Randall, Chef Patron at Theo Randall Cucina Italiana and a familiar face from Saturday Kitchen. A respected name with a trusted reputation, he was the ideal host for the audience, and essential for booking guests of this calibre.
Each guest brings their favourite recipe and the stories behind it. Here are a few of our favourite episodes.
04 · What we delivered
Idea to audience, end to end
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Ideation
The show premise, episode structure, tone of voice and how the brand would be integrated.
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Finding the host
The hardest call in any show. We found Theo Randall, a respected chef and familiar Saturday Kitchen face whose reputation opens the door to guests of this calibre.
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Guest booking
Ongoing booking for every episode, from outreach and scheduling to briefing and looking after each guest on the day.
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Art direction
A visual identity for the show, from artwork to episode thumbnails, bespoke music and a sonic identity, and a fully styled set that feels like a real kitchen.
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Studio production
A professional studio set-up, multi-camera video and broadcast-quality audio.
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Post-production
Full episode edits, sound design, colour and graphics.
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Social & distribution
Highlights cut for social to extend every conversation, and release across podcast platforms and video channels with social amplification.
05 · Brand integration
Integrated, not layered on
Filippo Berio is in the kitchen as the dishes come together, and comes up naturally in conversations about flavour, technique and tradition, from chefs speaking from their own experience.
Guests get a premium platform, a relaxed long-form conversation with a respected peer, and content to share with their own audiences. That genuine exchange keeps every conversation honest.
06 · The results
An audience that keeps growing
The Recipe has now passed five million views and streams, and the audience grows with every new episode.
- 5MViews and streams, and rising
Could your brand have a show like this?
Tell us about your brand and audience, and we'll talk through what's possible.